Phân tích đề "Describe an advertisement you don't like" IELTS SPEAKING - Giải Part 2+3

Bên cạnh Hướng dẫn đề thi IELTS 21/11/2020 bài WRITING TASK 1 (map) về school library (kèm bài sửa cho HS đi thi), IELTS TUTOR Phân tích đề Describe an advertisement you don't like

Describe an advertisement you don't like
You should say:
What type of advertisement it is
What product or service it advertises
Where and when you first saw it
And explain why you don’t like it

IELTS TUTOR lưu ý bám sát vào các câu hỏi cue card của IELTS TUTOR để bố cục bài nói nhé:

What type of advertisement it is + What product or service it advertises
Recently, I have come across a slew of advertisements on Facebook and YouTube about so-called miracle medicines that purport to cure almost every illness.

Where and when you first saw it
I first noticed these ads while scrolling through my social media feed in the middle of the day, during a short break from work. I was casually checking my Facebook page when they popped up on my screen.

And explain why you don’t like it
To me, these ads are nothing but snake oil, designed to trick people into wasting their hard-earned money. They make false promises, exaggerating the effectiveness of their products without any real scientific evidence. In fact, they rely on unrealistic claims and flashy presentations to mislead viewers, which usually results in disappointment and financial loss for consumers.

Another reason I dislike them is that they tend to be overly direct or even offensive in the way they are presented. Most of the time, these adverts are simply scams, promoting useless items or overstating the efficacy of their products. The heavily edited before-and-after pictures, combined with glowing testimonials, always seem far too good to be true, which makes them both irritating and untrustworthy.

IELTS TUTOR gợi ý bài tham khảo:

Today, I would like to tell you about an advertisement that I absolutely dislike. It’s a type of online commercial that aggressively promotes so-called miracle medicines. These ads usually pop up on platforms like Facebook and YouTube, claiming to offer instant cures for all sorts of illnesses.

I first came across them a few months ago while scrolling through my social media feed during a lunch break. At first glance, they looked quite persuasive (thuyết phục – convincing, able to make you believe something), with flashy graphics and upbeat music. However, the more I watched, the more I realized that they were nothing but snake oil (thứ vô giá trị – fake or useless product sold dishonestly). The products advertised had no real scientific foundation and were presented with exaggerated claims (tuyên bố phóng đại – statements that make something seem better or worse than it really is).

One reason I dislike them is that they prey on vulnerable people. The ads promise quick fixes, but in reality, they lead to financial drain (tổn thất tài chính – a situation where people lose money over time) and huge disappointment. These kinds of commercials rely heavily on heavily doctored images (hình ảnh chỉnh sửa quá đà – pictures edited excessively to mislead) and so-called testimonials that feel staged. For me, it’s frustrating to see how easily people can be manipulated by such dishonest marketing tactics.>> tham khảo CẦN VIẾT & THU ÂM BAO NHIÊU BÀI ĐỂ ĐẠT 8.0 SPEAKING & 7.0 WRITING?

Another reason I can’t stand them is their tone. They are overly direct, sometimes even offensive, as if they are trying to guilt people into buying. They bombard viewers with false promises (lời hứa giả dối – claims that are not true) and fear-mongering tactics (chiến thuật gieo rắc sợ hãi – ways of scaring people to make them act). Honestly, the whole presentation is too good to be true, and the aggressive nature of these ads makes me feel uncomfortable and annoyed.

To sum up, I really detest these online medicine advertisements because they are misleading, manipulative, and disrespectful. Instead of helping people, they exploit their insecurities for profit.

📌 New Vocabulary with Explanations (from essay)

• persuasive (thuyết phục – convincing, able to make you believe something)

• snake oil (thứ vô giá trị – fake or useless product sold dishonestly)

• exaggerated claims (tuyên bố phóng đại – statements that make something seem better or worse than it really is)

• financial drain (tổn thất tài chính – a situation where people lose money over time)

• heavily doctored images (hình ảnh chỉnh sửa quá đà – pictures edited excessively to mislead)

• false promises (lời hứa giả dối – claims that are not true)

• fear-mongering tactics (chiến thuật gieo rắc sợ hãi – ways of scaring people to make them act)

📌 Synonyms & Antonyms (3 each) with Examples

1. Persuasive

   • Synonyms: convincing, compelling, influential

   • Antonyms: unconvincing, weak, ineffective

   • IELTS TUTOR xét ví dụ: At first glance, they looked quite persuasive, with flashy graphics and upbeat music.

2. Snake oil

   • Synonyms: scam, fraud, sham

   • Antonyms: remedy, solution, cure

   • IELTS TUTOR xét ví dụ: However, the more I watched, the more I realized that they were nothing but snake oil.

3. Exaggerated claims

   • Synonyms: overstatements, hyperbole, misrepresentations

   • Antonyms: understatement, accuracy, truth

   • IELTS TUTOR xét ví dụ: The products advertised had no real scientific foundation and were presented with exaggerated claims.

4. Financial drain

   • Synonyms: monetary loss, expense, depletion

   • Antonyms: profit, saving, gain

   • IELTS TUTOR xét ví dụ: The ads promise quick fixes, but in reality, they lead to financial drain and huge disappointment.

5. Heavily doctored images

   • Synonyms: manipulated pictures, photoshopped visuals, fake images

   • Antonyms: authentic photos, genuine pictures, unaltered images

   • IELTS TUTOR xét ví dụ: These kinds of commercials rely heavily on heavily doctored images and so-called testimonials.

6. False promises

   • Synonyms: empty assurances, deceitful claims, lies

   • Antonyms: honesty, truth, reality

   • IELTS TUTOR xét ví dụ: They bombard viewers with false promises and fear-mongering tactics.

7. Fear-mongering tactics

   • Synonyms: scare strategy, intimidation, alarmism

   • Antonyms: reassurance, comfort, encouragement

   • IELTS TUTOR xét ví dụ: They bombard viewers with false promises and fear-mongering tactics.

Bài soạn được chỉnh sửa từ nội dung bài brainstorm của HS lớp IELTS SPEAKING ONLINE 1 KÈM 1 của IELTS TUTOR:

What type of advertisement it is
Today, I would like to describe an advertisement that I find extremely annoying whenever I watch television. It is a TV commercial that promotes a weight loss product.

What product or service it advertises
In this advertisement, the company shows viewers some “before and after” photos of people who supposedly used their supplements and lost a significant amount of weight within a short period of time. The message is quite clear: if you take their pills, you will become slim almost instantly.

And explain why you don’t like it
There are several reasons why I really detest this advertisement.
Firstly, after doing some research online, I discovered that the product might have detrimental (gây hại / harmful, damaging, adverse) effects on our health in the long run. In fact, experts have warned that it could even cause severe health issues such as cancer, cardiovascular diseases, or in the worst case, sudden strokes, because of the side effects of the ingredients used in these pills.
Secondly, I strongly believe that losing weight should be achieved through a balanced diet and sustainable lifestyle changes like regular exercise. The concept of a “quick fix” for weight loss is not only unrealistic but also misleading, as it gives people false hope and encourages unhealthy behaviors.

So overall, I really dislike this advertisement because it is both unsafe and deceptive, and it sends the wrong message to viewers about health and fitness.

1. What kinds of products are often advertised in your country?

In my country, the most commonly advertised items are fast-moving consumer goods such as snacks, drinks, and toiletries. Firstly, these companies rely heavily on brand visibility (nhận diện thương hiệu – how easily a brand can be recognized by the public) to stay competitive in a crowded market. For instance, soft drink brands constantly run colorful campaigns to remind consumers of their presence. Secondly, there is a growing trend of promoting luxury commodities (hàng hóa xa xỉ – high-end products associated with wealth and status) like cars, cosmetics, and smartphones. This appeals to the rising middle class who want to showcase their social standing. For example, flashy car commercials often highlight success and achievement rather than the car’s technical features. In addition, e-commerce platforms also spend huge sums on advertising during national sales events. Overall, advertisements mainly focus on daily necessities and aspirational products that shape consumer behavior.

New Vocabulary

• brand visibility (nhận diện thương hiệu – how easily a brand can be recognized by the public)
  Synonyms: brand recognition, market presence, brand awareness
  Antonyms: brand obscurity, anonymity, invisibility
  IELTS TUTOR xét ví dụ: “companies rely heavily on brand visibility”

• luxury commodities (hàng hóa xa xỉ – high-end products associated with wealth and status)
  Synonyms: premium goods, upscale products, deluxe items
  Antonyms: basic goods, essential items, necessities
  IELTS TUTOR xét ví dụ: “there is a growing trend of promoting luxury commodities”

Grammar points

1. Such as snacks, drinks, and toiletries → liệt kê minh họa.

   • Vietnamese: “như đồ ăn vặt, đồ uống, và đồ vệ sinh cá nhân.”

2. Who want to showcase their social standing → mệnh đề quan hệ rút gọn.

   • Vietnamese: “những người muốn thể hiện vị thế xã hội.”

2. Do you think online advertising is more effective than offline advertising?

I think online advertising tends to be more effective nowadays, but offline still has some value. Firstly, online ads allow for targeted marketing (tiếp thị có mục tiêu – promoting products to specific groups of people), which means businesses can reach exactly the right audience. For example, social media platforms use algorithms to suggest products based on users’ browsing history. Secondly, online promotion provides real-time analytics (phân tích theo thời gian thực – immediate data on consumer responses), which helps companies adjust their strategies instantly. By contrast, offline advertising like billboards is less flexible because the results cannot be measured accurately. However, traditional methods still work well for building public credibility (sự tin cậy công chúng – trust from society towards a brand). For instance, TV commercials during national events still grab huge attention. Overall, I would say online is more efficient, but a mix of both can maximize impact.

New Vocabulary

• targeted marketing (tiếp thị có mục tiêu – promoting products to specific groups of people)
  Synonyms: personalized advertising, niche marketing, direct promotion
  Antonyms: mass advertising, general promotion, untargeted marketing
  IELTS TUTOR xét ví dụ: “online ads allow for targeted marketing”

• real-time analytics (phân tích theo thời gian thực – immediate data on consumer responses)
  Synonyms: instant analysis, live data tracking, immediate insights
  Antonyms: delayed reporting, outdated analysis, static data
  IELTS TUTOR xét ví dụ: “online promotion provides real-time analytics”

• public credibility (sự tin cậy công chúng – trust from society towards a brand)
  Synonyms: social trust, brand reputation, public confidence
  Antonyms: distrust, skepticism, doubt
  IELTS TUTOR xét ví dụ: “traditional methods still work well for building public credibility”

Grammar points

1. By contrast, offline advertising… → cụm mở đầu so sánh.

   • Vietnamese: “Ngược lại, quảng cáo ngoại tuyến…”

2. Which helps companies adjust their strategies instantly → mệnh đề quan hệ kết quả.

   • Vietnamese: “Điều này giúp công ty điều chỉnh chiến lược ngay lập tức.”

3. Is it effective to use celebrities in advertising? Why?

Yes, using celebrities can be very effective, though it depends on the context. Firstly, famous figures bring aspirational value (giá trị khát vọng – the quality of making people want to be like someone else), which makes products more attractive. For example, when a popular footballer promotes sports shoes, fans are eager to buy them to feel connected. Secondly, celebrities lend their personal credibility (uy tín cá nhân – trust or reliability associated with an individual) to the brand, making it more trustworthy. For instance, beauty brands often collaborate with actresses who are admired for their flawless looks. However, there is also the risk of celebrity scandals (bê bối người nổi tiếng – negative events involving famous people), which can damage a brand’s image. In such cases, the partnership can backfire badly. Overall, celebrity endorsements work best when there is a natural fit between the person and the product.

New Vocabulary

• aspirational value (giá trị khát vọng – the quality of making people want to be like someone else)
  Synonyms: inspirational appeal, motivational influence, desirable quality
  Antonyms: unappealing trait, uninspiring quality, undesirable feature
  IELTS TUTOR xét ví dụ: “famous figures bring aspirational value”

• personal credibility (uy tín cá nhân – trust or reliability associated with an individual)
  Synonyms: individual reputation, personal trustworthiness, character reliability
  Antonyms: distrust, dishonor, unreliability
  IELTS TUTOR xét ví dụ: “celebrities lend their personal credibility to the brand”

• celebrity scandals (bê bối người nổi tiếng – negative events involving famous people)
  Synonyms: public controversies, media scandals, reputation crises
  Antonyms: positive publicity, good reputation, clean image
  IELTS TUTOR xét ví dụ: “there is also the risk of celebrity scandals”

Grammar points

1. Though it depends on the context → mệnh đề nhượng bộ.

   • Vietnamese: “Mặc dù còn phụ thuộc vào bối cảnh.”

2. Which can damage a brand’s image → mệnh đề quan hệ chỉ hậu quả.

   • Vietnamese: “Điều này có thể làm hỏng hình ảnh thương hiệu.”

I believe advertisements often encourage people to purchase unnecessary products, though not in every case. Firstly, many ads create a sense of artificial demand (nhu cầu giả tạo – a desire that is manufactured rather than natural), which manipulates people into thinking they need items they never considered before. For instance, fast-food commercials highlight mouth-watering visuals (hình ảnh hấp dẫn – pictures that stimulate appetite strongly) to make consumers crave snacks even if they are already full. Secondly, advertisements rely on psychological triggers (tác nhân tâm lý – stimuli that influence human behavior unconsciously) such as limited-time offers, which push people into impulsive decisions. For example, e-commerce platforms often use flash sales to make buyers feel pressured into making a purchase. On the other hand, advertising can also inform consumers about useful products, especially innovative ones they might not have known about. However, the negative effect of pushing unnecessary spending tends to outweigh the benefits. Overall, I think advertising plays a double-edged role, but it frequently leads to overconsumption.

🔑 New Vocabulary with Definitions, Synonyms, Antonyms, Example

• artificial demand (nhu cầu giả tạo – a desire that is manufactured rather than natural)
  Synonyms: fake need, manufactured desire, fabricated want
  Antonyms: genuine demand, authentic need, real necessity
  IELTS TUTOR xét ví dụ: “many ads create a sense of artificial demand”

• mouth-watering visuals (hình ảnh hấp dẫn – pictures that stimulate appetite strongly)
  Synonyms: tempting images, appetizing visuals, delicious-looking scenes
  Antonyms: unappealing images, unattractive visuals, bland-looking scenes
  IELTS TUTOR xét ví dụ: “fast-food commercials highlight mouth-watering visuals”

• psychological triggers (tác nhân tâm lý – stimuli that influence human behavior unconsciously)
  Synonyms: mental cues, emotional stimuli, subconscious signals
  Antonyms: rational thinking, logical reasoning, conscious choice
  IELTS TUTOR xét ví dụ: “advertisements rely on psychological triggers such as limited-time offers”

⚡ Difficult Grammar Structures in the Answer

1. Though not in every case → rút gọn mệnh đề, mang tính nhấn mạnh

   • IELTS TUTOR xét ví dụ: “Advertisements often encourage people to purchase unnecessary products, though not in every case.”

   • Vietnamese: “Mặc dù không phải trong mọi trường hợp.”

2. Which manipulates people into thinking… → mệnh đề quan hệ giải thích nguyên nhân

   • IELTS TUTOR xét ví dụ: “ads create a sense of artificial demand, which manipulates people into thinking they need items.”

   • Vietnamese: “Điều này thao túng mọi người khiến họ nghĩ rằng họ cần những món đồ đó.”

3. Even if they are already full → mệnh đề nhượng bộ với “even if”

   • IELTS TUTOR xét ví dụ: “make consumers crave snacks even if they are already full.”

   • Vietnamese: “Khiến người tiêu dùng thèm ăn ngay cả khi họ đã no.”

4. Such as limited-time offers → dùng “such as” để đưa ví dụ nhấn mạnh tính khái quát

   • IELTS TUTOR xét ví dụ: “advertisements rely on psychological triggers such as limited-time offers.”

   • Vietnamese: “Quảng cáo dựa vào các tác nhân tâm lý như các ưu đãi có giới hạn thời gian.”

5. Tends to outweigh the benefits → cụm động từ học thuật để so sánh hai mặt

   • IELTS TUTOR xét ví dụ: “the negative effect of pushing unnecessary spending tends to outweigh the benefits.”

   • Vietnamese: “Tác động tiêu cực của việc thúc đẩy chi tiêu không cần thiết thường lớn hơn lợi ích.”

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